Audience Identification: Defining your Ideal Prospect and Knowing Your Customer Needs
The Digital Economy Program is offering a FREE marketing learning series, hosted by Kelly Doody from Social School!
In this webinar you will learn how to:
1) Target audience identification: Learn as much as possible about your audience utilizing both analytic and anecdotal insights.
2) Map a series of 3 ideal customer avatars according to geographic, demographic and psychographic factors.
3) Discover how to incorporate clear and relevant keywords across your website and social platforms in order to get found and drive meaningful actions among your customers and prospects alike.
About Kelly Doody and Social School: Social School was born from the recognition that what the modern businesses needed most was not an expensive agency or outsourced, expert, but rather, empowered in-house skills.