Metrics that matter: BusinessLink level up series
The Digital Economy Program is offering a FREE marketing learning series hosted by Kelly Doody from Social School!
In this webinar you will learn how to:
1) Discover the three most important metrics in today’s social and digital landscape and which to pay attention to for a results-focused, data-led digital strategy.
2) Dive into Facebook and Instagram Insights and learn how to benchmark your efforts—and results—across meaningful timeframes.
3) Rediscover Google Analytics, and learn why this free tool is the most underutilized yet exceptionally powerful place to understand, iterate and optimize the performance of your paid and organic marketing efforts.
About Kelly Doody and Social School: Social School was born from the recognition that what modern businesses needed most was not an expensive agency or outsourced expert, but rather, empowered in-house skills.